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Why is cosmetic brush custom manufacturing company Better?

Apr. 21, 2025

Label pribadi vs.. Pabrik Sikat Makeup Kustom | BS-Mall

In the beauty industry, makeup brush sets serve as a fundamental tool for many brands, but how you source them can dramatically affect your business. Should you opt for a private label makeup brush set or choose custom manufacturing to create unique, exclusive products? Both options offer distinct advantages and drawbacks depending on your goals. Dalam artikel ini, we will compare private label and custom makeup brush set factories, helping you determine the right path for your brand’s needs.

If you want to learn more, please visit our website Green Brush.

What Are Private Label Makeup Brush Sets?

Private label set kuas riasan involve rebranding an existing product with your logo and packaging. The brush sets are manufactured by another company, but you have the opportunity to customize the exterior presentation. Essentially, you are purchasing pre-made makeup brush sets at wholesale prices and adding your brand’s identity to them, making it an efficient way to offer a branded product without investing in the entire production process.

Pros of Private Label

  • Lower upfront costs: With a private label makeup brush set, you don’t need to invest in the extensive R&D or production setup. You simply purchase the existing product in bulk and brand it, which lowers the initial investment required.
  • Faster time-to-market: The process is quicker since the brush sets are already manufactured. This allows your brand to reach the market faster, especially when you purchase makeup brush sets in bulk.
  • Less complexity in manufacturing: You can bypass the challenges of overseeing manufacturing processes, which simplifies the logistics and reduces the risk of production delays.

Cons of Private Label

  • Limited control over design and customization: Private label options come with predetermined designs, which means you can’t significantly alter the aesthetics or materials.
  • Possible lack of differentiation in the marketplace: Since many other brands may be sourcing the same products, it can be harder to stand out in a crowded marketplace with a private label offering.

What Are Custom Makeup Brush Sets?

Custom makeup brush sets involve designing and manufacturing a completely unique product from scratch. You work closely with manufacturers to develop exclusive designs, select materials, and customize every detail to reflect your brand’s identity. This option provides full creative control but also demands a larger investment and more time.

How it Works

Custom manufacturing begins with a design phase, where you collaborate with makeup brush set suppliers to sketch your vision. The process often involves prototyping to ensure that the brushes meet your specifications. After design approval, the brushes go into production, and you can customize everything from the handle material to the bristles’ texture and length. Manufacturers may offer various options such as vegan bristles, ergonomic handles, and eco-friendly packaging.

Pros of Custom Manufacturing

  • Full control over design, bahan, dan branding: Custom manufacturing allows you to create a product that perfectly aligns with your brand identity. You can choose every detail to ensure your brushes stand out.
  • Ability to create unique, Produk berkualitas tinggi: By sourcing premium materials and perfecting the design, custom brushes can offer superior quality, which helps you differentiate in the market.
  • Strong differentiation in the market: Since your brushes are entirely unique, they can become a signature product that builds recognition and loyalty among customers.

Cons of Custom Manufacturing

  • Higher costs: Custom brushes are generally more expensive due to the design and production complexity. There are also additional fees for prototyping and smaller production runs.
  • Longer production timelines: The customization process requires more time for design, testing, and manufacturing, which can delay your product launch.
  • More complexity in the production process: Managing the creation of a custom product involves overseeing the entire production cycle, which can be more challenging compared to private labeling.

Private Label or Custom Makeup Brush Set Factories? 6 Factors to Consider

Several factors can heavily influence your decision. Each of these considerations can influence you to shape your brand’s product strategy, from budgeting to customization needs. Below, we break down six critical elements, backed by real market data and examples, to help guide your choice.

Budget

Cost considerations differ significantly between small and large brands. For smaller brands, private label makeup brush sets are more affordable due to lower initial investments and simpler production processes. On average, private label makeup brush sets can cost anywhere from $1.50 to $5 per set depending on quality, whereas custom-made brushes may cost $5 to $15 per set or more, factoring in design and manufacturing fees.

Misalnya, a small-scale order of 500 private label sets could be priced around $2,500 to $3,000, while custom-made brushes at similar quantities might run between $7,500 Dan $10,000. Karena itu, a small brand that needs to manage its cash flow may prefer private labeling to avoid high upfront costs.

Brand Identity

The importance of uniqueness and differentiation depends on your brand’s positioning. If your brand thrives on exclusivity and premium quality, custom manufacturing is the right choice. Brands like Fenty Beauty have leveraged unique brush designs and high-quality materials to build a distinct identity, ensuring their products stand apart from mass-market competitors. Custom manufacturing allows full control over every element, from handle design to bristle material. On the other hand, if your brand’s priority is speed-to-market and cost efficiency, private label makeup brush sets offer limited customization, which could affect brand differentiation.

Lead Time

The timeline from production to market can vary drastically between private label and custom brush sets. Private label brushes generally take 1-3 weeks to ship once the branding is finalized. Since the brushes are already in production, only packaging and branding changes are needed. Custom brushes, Namun, require 4-12 weeks due to design approval, prototyping, and final production.

Kontrol kualitas

When it comes to quality control, custom manufacturing offers the most control over the final product. By working directly with manufacturers, brands can specify the materials used for handles, bulu, dan pengemasan, ensuring high standards. Misalnya, luxury brands like Artis have set the bar high with ultra-soft synthetic bristles, achieving a unique selling point. With private label products, quality control is more limited since you’re using a pre-made product, meaning the responsibility for quality lies with the manufacturer. However, private label factories often offer a basic quality check process, which may not meet premium product standards. For a brand focused on delivering exceptional quality, such as vegan or hypoallergenic brushes, custom manufacturing is likely a better fit.

Order Volume

For private label products, MOQs can be as low as 50-100 unit, making it perfect for new or small brands with limited budgets. In contrast, custom brush orders typically require larger MOQs, ranging from 500 to 1,000 unit, depending on the manufacturer and design complexity.

Flexibility

Custom manufacturing allows for full flexibility in terms of design changes and special features. Misalnya, adding ergonomic handles or incorporating eco-friendly, vegan bristles can set your product apart in a competitive beauty industry. However, private label brushes often come with limitations in terms of these specialized features. If your brand is focused on offering such unique, value-driven products, custom manufacturing offers the freedom to innovate. However, this comes at a cost and with longer lead times.

Yang tepat untuk merek Anda? A Quick Decision Guide

Before deciding between private label and custom manufacturing, ask yourself the following questions:

  • Do I need a fast, budget-friendly solution, or am I looking to create a premium, exclusive product?
  • Is product uniqueness a core part of my brand, or do I need a more generic offering?
  • Am I prepared to manage a longer production timeline and higher upfront costs, or do I need a quick turnaround?

Label Pribadi

  • Small businesses and startups looking to minimize upfront costs.
  • Brands seeking a quick go-to-market strategy with minimal design complexity.
  • Retailers who want to focus on marketing and selling without the stress of manufacturing.

Custom

  • Established brands looking for high differentiation in a crowded market.
  • Brands with a strong focus on product uniqueness, kualitas, and premium pricing.
  • Beauty brands aim to align their brushes with their broader brand philosophy (MISALNYA., ramah lingkungan, bebas kekejaman).

Kesimpulan

Among various makeup brush set factories in the market, finding a qualified and affordable one can be a challenging task. BS-Mall, a reputable makeup brush set manufacturer in China, offers in-depth custom and private label services, catering to brands with different needs. Whether you’re seeking a quick, cost-effective solution or aiming to build a unique, high-end product, their expertise in both private label and custom makeup brush sets ensures that you can find the right fit for your brand’s goals. With a wide range of customization options and a commitment to quality, BS-Mall stands as a leading option for makeup brush set China sourcing.

ODM and OEM makeup brush

Most product lines don’t have in-house production units. So they source their products from different manufacturers or suppliers.

Sourcing makeup brushes or even general products requires studying the difference between Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM).   

ODM manufacturers have generic products which they tweak and label as per the specs provided by the sourcing companies. OEM manufacturers produce products that are based on the R&D (research and development) provided by the company that is sourcing products.

In this update, we will discuss both models in detail. Then we will evaluate the pros and cons of each model for your cosmetic brush line.    

ODM Explained

ODM manufacturers have generic designs and templates. They have their own in-house R&D teams that make sure the products they design and manufacture are competitive and market-oriented.

When you contact ODM suppliers, they can possibly show you a catalog of their products. If you like their products, you can place the order and may ask the supplier for little tweaks. This is a fast method of product sourcing.

OEM Explained  

OEM manufacturers have production facilities that you as a business owner utilize for producing your products.

In this case, you do all the research and provide the Original Equipment manufacturers with the product design. Once agreed on terms and conditions, the manufacturers produce the products in bulk. This is relatively a slow method of product sourcing and you may incur huge R&D costs.

For more information, please visit cosmetic brush custom manufacturing company.

Apple, a famous company, has delegated its production to Foxconn, an electronics company headquartered in Taiwan.

By outsourcing production to Foxconn, Apple gains more control over its supply chain and can ensure that its products are manufactured to its specifications, while also keeping its research and development efforts confidential through the protection of its patents.

ODM and OEM makeup brush

The makeup brush industry, like other industries, has the same methods of sourcing. But there’s a trick.

The R&D costs aren’t high in our industry. All you need are entrepreneurial spirit, experience in the makeup industry, and strong research skills to design a makeup brush mockup.

A makeup brush mockup is a design template that specifies the length, dimension, size, and materials in a makeup brush. The manufacturers see this as a guideline for the mass manufacturing of cosmetics brushes. (You can contact our in-house designers for converting your ideas into mockups, your ideas will be safe with us).

Sourcing ODM makeup brushes is even simpler.

You see the catalog of suppliers. Then you specify your brand labeling designs and some tweaks that you would want for your brand. For example, in the product catalog, the kabuki brush has synthetic bristles, but you want natural bristles for your cosmetic brushes. You should specify these changes to suppliers when you make a Request For Quotation (RFQ).

You may see our product catalog and the wide range of products that we offer if you plan to source cosmetic brushes for your cosmetics line.  

Pros and cons of ODM and OEM makeup brushes

Choosing between ODM and OEM depends on the objectives and requirements of a company. For a firm aiming to swiftly enter the makeup brush market, ODM could be a suitable choice as it offers faster product availability and cost efficiency. In ODM, the design and production are managed by another company, allowing the firm to concentrate on marketing and sales.

However, relying on an ODM company for product quality and design limitations can be disadvantageous. Brands may not have the flexibility to modify the design, leading to products that do not align with their image.

On the contrary, OEM offers more control over the production process, allowing companies to determine the materials, design, and quality standards for their brushes. This leads to a unique and high-quality product that aligns with the company’s brand and aesthetic.

Whether you choose to import ODM makeup brushes or OEM makeup brushes, whom you contact matters the most. It is a well-known fact that suppliers make or break the business.

Make sure that your supplier has vast industry experience, a huge production facility, and the supplier holds all the necessary certifications. The sub-quality products that don’t meet the market expectations are bound to fail.

Private label makeup brushes and white label makeup brushes

The concept of private label makeup brushes and white label makeup brushes is similar. It is what you should know as well if you seek to source your cosmetic brushes.

White label makeup brushes are general cosmetic brushes without any tag. And if you import white label makeup brushes, the whole responsibiltiy of labeling, branding, and packaging lies on you. Sourcing white label makeup brushes is the cheapest option.  

Private label makeup brushes are ready-to-sell products. You have made the suppliers provide you with customized products as per your brand packaging and labeling. Private label makeup brushes can be both ODM or OEM makeup brushes.  

It is important to ensure that the suppliers of cosmetic brushes possess makeup brush certifications, as these brushes come into direct contact with the skin and sub-par quality can pose a risk. Additionally, suppliers do not have any legal responsibility for your brand products and do not own any ownership of your brand.

How to source makeup brushes   

When you have made a decision about the sourcing method (ODM Vs OEM), the next step is to find the suppliers.

It is generally recommended to visit the suppliers’ production facilities but there are other methods of vetting suppliers’ profiles. Some of them include assessing credibility through video calls, sample requests, or hiring a sourcing agent.

Carefully reviewing the terms and conditions and keeping a tab on lead times is also crucial.

How we can help?   

As a reputable brush maker with extensive experience in the makeup brush industry, we are committed to producing high-quality products. Our brushes undergo rigorous quality control checks before they are made available to customers. If you’re looking for ODM, OEM, private label, or white label makeup brushes, we can assist you. We are knowledgeable in international trade practices and welcome your inquiries. Let us know your specific needs and location.

Are you interested in learning more about makeup brushes suppliers? Contact us today to secure an expert consultation!

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