International makeup guru talks about the latest trends in makeup

https://www.jwh-makeuptools.com/makeup-sponge.html

A friend sent me a text. “I have a fancy event,” she wrote. “What is the best beauty tip when you have to get ready in a rush?” I had three. First, don’t experiment with something new. I once tried a primer with zero time on my hands; it made my makeup bobble like a boucle chair. Second, foundation mixed with highlighter equals fabulous skin, fast. Most importantly, keep it simple. tanning stick， Très chic. It always stands the test of time.

Yuliya’s main points can be summarized as follows:

Current Beauty Trends: Makeup is moving away from overly sculpted looks toward natural, textured skin. The goal is a lived-in yet elevated appearance, with dewy skin, cream products, and soft, diffused eyes dominating the runways.

Key Seasonal Trends:

The Undone Eye: Smudged, imperfect eyeliner for a sexy, effortless look.

Color as an Accessory: Bold pops of color, like cobalt blue or glossy cherry, used strategically as focal points.

Strategic Glow: Cream luminizers layered under foundation for a natural, lit-from-within effect.

Return of the Lip: Soft, blurred lip liners in neutral tones for a subtle but intentional look.

Brow Minimalism: Natural, clean brows that frame the face without being overdone.

Professional Background: Yuliya has been in the makeup industry since 2008, starting in Ukraine and continuing in the U.S. after relocating due to war. She has judged international competitions, worked major fashion shows, and launched an educational platform for artists.

Philosophy: Her approach is rooted in resilience, reinvention, and authenticity. She believes makeup should enhance rather than disguise, allowing each face to tell its own story.

Signature Advice: Embrace imperfection and emotion—makeup should express who you are, not mask it.